SPG has launched a bonus points promotion in August which you can get double/triple points for every 2+ night stay. They have extend this promotion until November 30, 2014. You must register this promotion to get the bonus points.

Inside this promotion, it says when you update your SPG preferences you can also get 500 starpoints for free! This action just take you less than a minute.

You can update your profile through this link:

https://www.starwoodhotels.com/preferredguest/account/profile/update_preferences.html

You will get a email confirmation after you have updated your Preferences.

According to the terms and conditions, the 500 starpoints will post to your account 2-4 weeks after this promotion end(November 30, 2014) .

Thanks to Dealswelike for sharing this promotion.

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starpoints, Starwood